Concept, Identity and Design
The Link Series
English School Books 1-7 grade
Link is the new series of English school books in Norwegian primary school 1st-7th grade. The publisher Fagbokforlaget wanted to do something different when relauching the new series and Workhorse won the pitch of developing the new concept, visual strategy, identity and design for the universe. «Focus, clean and fun» was the key elements in developing the look for Link. Kids need focus to understand what is presented to them. No fuz! All elements should have a purpose, drawings should be consistent throughout and fonts developed for an easy read. This is an ongoing project from October 2018 to Summer 2022. We are now done with grade 1-4.
Illustrations by the awesome Cecilie Ellefsen
Each grade gets two main colors. The remaining colors from other stages can be used as support colors for designs and illustrations.
Clear and functional color usage
